Did you hear the news? Later this month, Wranglers will be unveiling their latest apparel item – moisturizing jeans. You heard that right! Denim Spa jeans will apparently keep your lower half hydrated and smooth.
These fancy new Wranglers endorsed by Mick Jagger’s daughter Lizzie come in three “finishes;” Aloe Vera, Olive Extract and Smooth Legs. The Smooth Legs variety also claims to lessen the appearance of cellulite on the thighs and derriere. It is a little unclear right now how long the lotion finish will last, but a reload spray will be available.
Denim Spa is scheduled to be released at ASOS on January 28. The cost is expected to be about $138. Expensive? By most standards, but not much different than most of today’s top designer denim.
It’s a rather novel idea if you think about it. Many of us slather our dry feet down at night and wrap them in a nice pair of cozy socks. Why not take that up another notch? I know I could sure use a little extra lotion on the legs during the dry winter months.
What do you think? Are you buying the claims?